“Hikayat Ajloun” is a distinctive initiative that highlights the natural beauty and rich heritage of the Ajloun Governorate in Jordan. The project aims to introduce both the local community and visitors to the cultural and historical legacy that the region proudly preserves. Through creative presentation methods and rich visual materials, the project seeks to bring Ajloun closer to the public, emphasizing its unique identity and encouraging exploration of its geographical and historical depth, while promoting the preservation of the region’s cultural legacy.
The goal of Hikayat Ajloun is to raise awareness of Ajloun’s deep-rooted heritage and history, showcasing the region’s cultural and tourism identity by documenting its stories and popular traditions in a modern and engaging format. The project also aims to activate the role of the local community in preserving traditional authenticity by offering content and activities that highlight customs and traditions, and encourage visits to the governorate’s unique tourist sites.
Main Project Objectives
- Promoting Ajlouni culture and attracting visitors to explore the governorate’s natural beauty and tourist sites.
- Documenting local heritage, including customs, traditions, and handmade crafts, to preserve them for future generations.
- Strengthening collaboration with the local community through cultural and heritage-based events and initiatives.
- Creating new promotional opportunities for local businesses and projects, and supporting them through social media platforms.
- Reinforcing Ajloun’s cultural identity both locally and globally, contributing to the growth of sustainable tourism and the development of the local economy.
Target Audience
The “Hikayat Ajloun” project is directed at diverse segments of the local community, starting with youth and those interested in heritage and cultural activities, and extending to families and both local and international tourists who wish to explore the cultural richness and natural beauty of Ajloun. The project also targets institutions and public and private entities involved in tourism and cultural development, in addition to researchers and media professionals focused on showcasing Jordan’s historical and heritage dimensions.
Work Strategy
The project is based on establishing a strong presence in the digital space, particularly on social media platforms, to share stories and visual content that reflect Ajloun’s unique identity. This is done through producing videos and live images of heritage sites and events, and conducting interviews with prominent local community figures.
Creative Elements & Visual Identity
The “Hikayat Ajloun” project is built upon a harmonious visual identity that captures the spirit and authenticity of Ajloun’s heritage. It includes a unique logo inspired by the region’s mountainous landscapes and historical landmarks. The color palette is closely tied to the local environment, blending earthy and green tones to reflect the valleys and forests that define the governorate. These tones are further enriched with shades of brown and green to symbolize traditional crafts and rural tourism
The “Hikayat Ajloun” project encountered a set of challenges related to the nature of the governorate and the needs of the local community. These challenges included the need to accurately and professionally document the region’s cultural heritage and to strengthen its presence across media and social platforms. Among these challenges were:
- Lack of heritage awareness among individuals: This challenge was addressed by organizing workshops and community outreach initiatives to emphasize the importance of preserving cultural identity.
- Difficulty accessing remote areas: The team conducted extensive field visits and documented lesser-known locations, providing appropriate transportation to ensure coverage.
- Digital marketing and audience engagement: The project leveraged collaborations with local influencers and ran sponsored campaigns on social media platforms, which significantly expanded interest in the project’s content.
Preliminary Results and Achievements
The project has yielded a number of positive outcomes and achievements that have strengthened its presence within the cultural landscape of the governorate. Most notably:
- Increased awareness of local heritage: Published content received notable engagement on social media platforms, helping to highlight the customs and traditions of Ajloun Governorate.
- Organizing live events: The events and exhibitions held by the project saw encouraging attendance from both local residents and visitors, strengthening community involvement.
- Building a wide network of relationships: The project established collaborations with governmental and private entities, as well as media organizations, which facilitated promotional efforts and expanded content reach.
Future Vision
The project’s development is centered on expanding its scope to include other regions and various aspects of Jordanian heritage, with a focus on:
- Launching multilingual platforms: To enhance communication with international visitors and tourists while maintaining authenticity and content clarity.
- Broader digital transformation: Through the development of mobile applications that simplify the sharing of historical stories and provide interactive services.
- Promoting sustainable tourism: By coordinating eco-friendly tourism programs that support the local economy and create job opportunities for the region’s youth.
Summary and Conclusion
The “Hikayat Ajloun” project represents an ambitious vision aimed at preserving local heritage and elevating its value across all segments of society. Through meticulous planning and meaningful partnerships, the project has succeeded in laying a solid foundation for documenting and promoting the story of the governorate on a wider scale. With continued efforts to enhance content and expand collaborative networks, the future looks promising for even greater achievements that reflect the authentic identity of Ajloun and highlight its cultural and environmental beauty to the world.
